While demand is high, the competition is even higher. The web is saturated with women (and men!) putting themselves out there to satisfy a fetish. Whatever people do with panties is their business but I wanted to be a part of making their wild dreams come into wet ones.
THE BEGINNING; WHY I DID IT
During college, I got myself into some debt and have been trying to pay it off since. I wanted to be financially free and make it sooner than later, but how? Sell my used panties! Uhh, what? No, seriously! As you read on, I’ll teach you how to sell used panties online all while being anonymous- because face it, I didn’t want ANYONE knowing. It was a scary step for me as this is not my norm but as I found, I enjoyed being creative that way.
Many years ago, I actually ditched the undies- which if you asked me prior to that if I’d ever go commando, the answer was absolutely not. I was a thong girl for life. But, my earthy/granola-y coworker convinced me into it somehow. It started by not wearing any with leggings, which was soon followed by shorts- that tended to be pretty easy as they were also on the tighter fitting side or had the extra shorts/undie liner in them anyways. Eventually, it turned into not wearing anything under jeans. You’d think uncomfortable, right? No, not at all! Pretty freeing actually.
So here I am, would much rather be commando but have so many pairs of panties I’ve collected over the years. I don’t know why, but I have such a hard time throwing clothes away. Giving them away, no problem but physically putting them in the trash, I just can’t seem to do.
Feeling like I’m in a win-win position, I don’t have to throw my used panties away AND I can actually sell them and make a decent earning off one pair – even additional profit up to triple! Okay, so where do I sign up?
WHERE TO SIGN UP; I PICKED…
I signed up through Sofia Gray. As I did my research, the website was inviting, easy to navigate, looked safe & private, and they had their own payment in the form of SG coins which was a big plus for me. As a newbie, I didn’t want to mess around with 3rd party payments.
The unfortunate part was in order for me to continue to sign up, I had to immediately pay a membership fee (either 3-mo or 6-mo). I couldn’t just check out the site and the user interface beforehand. I took it as, people had to be serious about selling & buying. Not only that but you usually have to spend money to make money. Lastly, I validated it by 1-2 panties sold should cover my membership fee. Okay, sign me up.
I had to complete my profile before it went “live” which included a profile picture, name, mini intro, and some listings.
Important to remember especially if you want to stay anonymous: when creating your profile, change your name but keep the rest of the details about your life true. People connect most with a real human behind the computer not someone who’s completely made up. It’s okay to have some white lies but you want to make sure you can keep your story straight.
If you decide that Sofia Gray is the platform you want to use, use the code PantyGuide for 10% off your membership fee.
HOW TO LIST ITEMS; BRING OUT YOUR ALTER-EGO
Listing is quite easy but can be pretty tedious. I recommend pre-writing content for your panties and taking photos whenever you can. That way if something’s not selling, you already have content to replace it with.
First, choose the picture you want to be on the cover / first picture. There’s a separate area for additional images. Include pictures from the front, back, and side. I like to do 4-5 pictures to make sure the buyer knows what they’re getting, plus it makes me feel sexy!
Give you panties a title. You’ll want to think outside the box for this. Victoria’s Secret Black Lace Thong is good for Poshmark but nobody cares what brand it is when you sell used panty sites- though there are exceptions when buyers will message you to see what brand or size they are. Instead, give it a title like, Sexy Lace w/ Creamy Desire or Lovely Little Lace and have a play on words. Be creative. Make the buyer intrigued without even looking at pictures yet.
Set a price but be realistic about it. When you’re first starting out, I’d recommend a price between $20-$40 for used panties with an occasional expensive one from the $50-$100 range. This gives the buyer options. Once you continue to make money and become more popular, you can raise your prices. And the more you work for it, the higher your prices can be.
An average man or woman is probably not going to spend $100 on one pair especially while someone else is selling some for $10. Though you can be honest w/ yourself and say that you’re worth more than $10 (because you are!). I started my prices out between $25 – $50 w/ one higher priced item. Buyers want quality, not quantity.
You’ll need to choose a category of what you’re selling and sometimes a subcategory. So for example, not only can you sell just your panties on Sofia Gray, but you can also sell shoes, socks, pantyhose, bras, workout clothes, and even sex toys. I recommend starting out with just panties as learning the business is a lot at first. Once you get going, throw in some socks, shoes, then bras.
After figuring out what you’re selling, make a description for it. Again, bend your mind a little and think, what’s sexy. Or on the flip side, try something simple. See what works best for you. Bonus: make it more fun by creating a theme for your shop.
Last thing before posting your sexy panties is to figure out the shipping details. You can ship domestic and internationally. Though I do recommend shipping internationally as you’ll expand your shop with hundreds of countries, it can get complicated to start out with. So stay domestic first until you get the hang of your new business.

PAYMENT; SHOW ME THE MONEY!
Various panty-selling platforms either offer their own coin systems or they tell you to find your own form of payments. Uh, me? Find my own source of payment…. I barely know what I’m doing!
This is one of the reasons why I chose Sofia Gray to be a part of is because they have their own coin system called SG Coins. Buyers purchase coins to use on products and then the sellers withdraw the coins to put into their bank account (but you have to wait until you have at least $50 before transferring to your bank account).
If you decide to go with a platform like Snifffr, you need to find your own 3rd party payments. Those are like, Venmo, CashApp, Square, or PayPal EXCEPT you can’t use those because they have strict policies against “sex work”. Yep, you’re considered a sex-worker now. Remember, don’t be ashamed about it, embrace it.
3rd party payments you can use are ones like bitcoin, bitpay, or coinbase; some use Payoneer (but I have read, use with caution). Some people even pay by using gift cards, like Amazon. However you want to move forward with payment is completely up to you!
If you’d rather not wait to transfer the minimum from coins to currency, using a site where you have to find your own source of payment might be a better option.
Your take home: either use a site with their own coins, make sure your 3rd party payments allow sex work, or use gift cards as payments.

SHIPPING; BEING DISCREET.
For many men and/or women, this is their dirty little secret so packaging should be discreet. That means no girly prints on the outside- plain tan color bubble mailers are best… or black works too.
Don’t use your real name and definitely don’t use any home or work address as a return address. Many platforms recommend you use the return address the same as the shipping address to the buyer. That means that you have to be extra careful when you ship so make sure you have the exact address. Your buyer will be upset if they don’t receive their package.
Alternatives are getting a virtual mailbox. I personally like this idea because you can keep an eye on tracking and all your info is going through one place. Plus you don’t even have to go to the site if you want because it’s all online!
Before I got a virtual mailbox- just to make sure I didn’t waste my money on something that I wasn’t going to stick with -I started by giving myself a goal: “I have to sell at least 3 pairs of undies for $30. That’s $90 and could essentially get me 9 months of a virtual mailbox.” I followed what they recommended and used the buyer’s address as the return address until I sold my 3 pairs of panties.
Just a note: create a custom shop name that won’t have other people in life wondering what the buyer bought. If you go with a virtual mailbox, you can put your cool, inconspicuous shop name on the return address.
Dry and vacuum seal your panties. It preserves the scent. If the panties are still wet, they can grow mold, ew! And your client won’t be happy. Unless wet panties were arranged ahead of time, in which you’ll want super fast shipping. If you don’t have access to a vacuum sealer, a ziplock bag is the next best thing. Squeeze all the air out of the bag before putting into the bubble mailer.
Your final act: add a personal touch- a handwritten card or maybe a Polaroid wearing the panties (or whichever item it may be). There’s endless posibilities so get creative with it.
NOW IT’S YOUR TURN; START YOUR SHOP
There you have it, the basics of how to start your own panty business! Have goals, be persistent, and patient. I have always believed: “good things come to those who wait”. Drop your questions or comments below, I’d love to hear from ya!
And just remember, if you want to sign up through Sofia Gray, use the code: PantyGuide to get 10% off your membership!
Xoxo,
The Panty Guide